There is something about the performing arts. It sweeps you into a whirlwind from behind and takes you to a heightened level of consciousness outside of reality. It heals the sick, mends the hearts of the down in spirit, and often rescues the less fortunate. Some would give their right arm to become a motion picture phenomenon and be in the public limelight. Others would give their fortunes to personally latch on to the phenomenon who lost their right arm. It’s no secret that millions of people, on a daily basis, are drawn to a place in the Los Angeles area called Hollywood. Fans spend days perusing Hollywood Boulevard to have their picture taken standing on top of the sidewalk star of their favorite performer. Some spend days outside of the film studios for their chance to be discovered for films—or to be discovered by their idol. The population is mesmerized and obsessed with the arts; music, visual arts and dramatic arts—mostly, the dramatic arts—and its film stars. After all, the movies are where dreams come true.
We’ve long known that Hollywood is no longer the only location that is making pictures. In the United States alone, there are hundreds of small studios placed all over the country. Few people realize, however, that countries around the world are making their own flicks. Films that are made and released in Europe are drawing attention and have become big business. Billions of dollars of revenue, each year, are coming from International—or foreign—films. And we Americans in the States, have stopped long enough to take notice of the quality performance of those featured in these overseas films. On occasion, our American made Oscars and Academies will give an award or honorable mention to a foreign film, as well as the actor involved in it.
With every award acceptance speech, the details of the actor’s craft—along with recollection of how lucky he was to be involved—flows from his lips. Was it luck or ingenuity? We’ve had many stories about luck.
This story is about ingenuity.
There once was a studio nestled in the great city of Berlin. Across the sea from America, what began as a small, off theater ensemble doing such plays as Wolfgang Deichsel’s Frankenstein and Athol Fugard’s Blood Knot , the Berliner Logentheater accepted the challenge of ingenuity and rose as an enterprise experimenting in the Internet arena.
Spearheaded by German born actor, Johannes Brandrup, the Berliner Logentheater was on the brink of launching a new adventure in theater venue. Film star in both German and Italian movies (award winning Roger Young’s San Paolo—St. Paul under U.S. A. title, The Crusaders, Tal der Ahnungslosen and most recently, Lo smemorato di Collegno—to mention a few off his long list of film credits) Brandrup admitted that being somewhat impatient, he continuously looked for distractions to keep him busy during his long waits on the set, meanwhile keeping him alert and ready for his role.
Brandrup, 42 , utilized the tiny camera on his cell phone and took shots of his improvisations in whatever costumes he wore on the set and also used the various sets as a background. A new idea—Actors On Sets—was born. Johannes figured that if he could get excited about doing a “film within a film,” that actors from other films would enjoy it as well. He, along with this small ensemble at Logentheater, developed this brainstorm into a contest for professional actors currently involved in a film. The Actors On Sets web site was created and allowed actors to upload their own creative improvisations into streaming video capabilities and utilize the Web 2.0 platform.
Discovering that he would need someone to evaluate entries and choose a yearly winner, Brandrup asked Hollywood legend and friend, Omar Sharif (San Pietro, 2005), to be the “one man jury.” Sharif agreed, but that wasn’t enough. If Actors On Sets was to become a viable enterprise, outside help was needed to keep the excitement and momentum going.
Enter ORCO, a property builder and asset management firm in Germany. ORCO wholeheartedly accepted the invitation to sponsor Actors On Sets by setting up promotion to professional actors during Berlin’s annual film festival, “Berlinale,” in 2008. Attended by actors worldwide, at the festival, ORCO provided portable USB sticks, as a giveaway, in order to encourage impromptu film making for upload to the Actors On Sets web site.
A short time later, another firm surprised the group by entering the sponsorship arena: Suncani Hvar Hotels. The hotel graciously provided the actual award for the winner of the Actors On Sets competition—a luxurious, all expenses paid, resort stay. Whoever would be chosen by Omar Sharif to win this competition would enjoy a three night mini vacation at their property in historic, beautiful Croatia.
It appeared that Brandrup and his crew was set to launch their ingenuous plan. The web site was premiered and the actual competition began. Without heavy media promotion, Actors On Sets received a number of streamlining video entries. Entries were submitted by actors from across Europe, and as far as China, Tunisia and Malaysia. Actors On Sets was on its way to make a name for itself in the film improvisation industry.
Earlier this year, Omar Sharif chose the 2008 competition winner as Italian actor, Maurizio Marchetti, who recited poems by Erich Kästner and Cesare Zarattini in his uploaded streamline video. Marchetti will be sent to Croatia in September 2009. Focusing on drawing traffic to the talent competition, Actors On Sets is hoping to be able to awaken the media’s attention during the fulfillment of Marchetti’s award. Brandrup anticipates an increase in Web 2.0 entries and more sponsors are needed to support this year’s competition.
Cleverly referred to as “Set Hacking—Make Art While You Wait,” Actors On Sets is a venture, but clearly an adventure in improvisation. With the increased attraction to and traffic on the World Wide Web, a venue such as this was inevitable. Creation meets intelligence with Brandrup being the first to put the idea in motion. Somewhere down the line, if the idea were to take off in the United States, for example, this adventure might change the face of casting calls. How convenient would this venue be in submitting an audition tape to a producer? In the meantime, this technology provides the actor an opportunity to stay focused and alert while on set and, without a doubt, to be creative.
Without question, the world’s population is drawn to the arts, but drawn more to its participants. Something is brewing in Berlin and is getting the attention of professional actors, sponsors and—last, but not least—fans. It’s Berliner Logentheater’s Actors On Sets.
From Actors on Sets: “Actors On Sets is a web 2.0 competition for professional actors, who are in the process of shooting a movie or rehearsing a play. We invite the actor to improvise their own film within the film using their imagination and repertoire.”






